Most or all big companies use rhetorical strategies to grab consumers attention and hopefully convince them to invest in their product. This funny and eye-catching advertisement for a new Sprite drink gives off that cool and refreshing feel you get when you take a sip of an ice cold soda. In the picture the girl is frozen but she seems to be enjoying it and is very excited about it. The advertisement is not only telling people to invest in Sprite but to invest in a new and different branch of Sprite called "Sprite Ice Blue". The girl in the advertisement is frozen with happiness and seems to be very refreshed. There are small details in the picture that make a difference and pull the whole thing together. The new product that they are trying to sell is the "Ice Blue" version which makes most consumers think of something cold and refreshing on a hot day. In the picture the girl is wearing a bluish tank top, has a blue tongue, and has blue eyes. The purpose of this advertisement it that the company is trying to give off the aspect of being completely satisfied and refreshed.This advertisement is trying to target anyone who is out on a hot day or needs a cool refreshment. The ethos in this picture comes from the Sprite bottle which almost all people are familiar with. This appeals to the audience's pathos because of the girls excitement and refreshed look in her eyes that make you want to run down to the nearest 7-11 and grab an ice cold soda. Since there is no factual or numerical information in the advertisement it does not call to one's logos therefore we will never know if "Sprite Ice Blue" really does freeze your face and make your tongue blue.
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